In an age where technology has revolutionised how we live, how we conduct ourselves and how we relate with one another the fact remains that live events are still a timeless and critical way for engaging and building communities. This will never change.
Without question , we live in an age where technology is constantly evolving and in so doing has revolutionised how we interact with one another whether it be socially or on a commercial basis. Today we all appear to be totally absorbed with social media hence the need to embrace this mode of communication to target our audience. Today whilst we may be under the impression we are more outward going and informed, we are in reality now becoming more programmed and insular in our personal contact with life in the real world. It is so easy to hide behind and rely purely on technology – in truth it is the easy way out but does it truly optimise results? In truth the answer is NO!
Despite these advances Live Events are still the critical way for engaging and building communities. Nothing compares with ‘touching the flesh’, the ‘face to face’ interaction and experiencing the passion embodied in putting one’s message across. There is no other communications platform that can replicate the immediacy, the commitment and hence the impact of delivering key messages in front of your eyes.
Technology certainly has a role to play but will never replace eye to eye contact live.